Google Ads Budget Calculator
See What Your Budget Buys.
Enter your industry, budget, and job value. Get an honest range for clicks, leads, cost per lead, and how many jobs it takes to pay for the ads — before you spend a dollar.
Job value and close rate start at typical numbers for your industry. Change them to match your business — they matter more than anything else here.
Your estimate
Per month$1,500/mo for plumbing in Jackson metro.
needed each month to cover $1,500 in ad spend (revenue, not profit).
the budget to plan around for steady lead flow at the likely cost per lead.
Estimate only — not a guarantee of results. Ranges are built from published 2025–2026 Google Ads industry benchmarks (LocalIQ) and adjusted for your market size. Your real numbers depend on your offer, website, reviews, competition, and how fast you answer the phone. Ad spend only; management fees not included.
The math, in plain English
Budget ÷ cost per click = clicks. Clicks × conversion rate = leads. Leads × your close rate = jobs. The range comes from pairing expensive clicks with a weak conversion rate (conservative) and cheap clicks with a strong one (strong).
Read: what plumbers, roofers & HVAC pay in Mississippi| Industry | Cost per click | Click → lead rate |
|---|---|---|
| Plumbing | $7–$14 | 8–15% |
| HVAC / Heating & Air | $7–$14 | 8–14% |
| Roofing | $8–$16 | 5–10% |
| Electrical | $6–$12 | 8–13% |
| Pest Control | $5–$10 | 9–15% |
| Landscaping & Lawn Care | $3–$7 | 7–12% |
| Remodeling / Home Building | $6–$12 | 4–8% |
| Cleaning Services | $4–$9 | 8–13% |
| Dental Practice | $6–$11 | 8–12% |
| Law Firm (non-PI) | $7–$15 | 4–7% |
| Auto Repair | $3–$6 | 11–17% |
| Other Local Service | $4–$9 | 6–11% |
National ranges before adjustment. Mississippi markets are scaled 10–20% lower to reflect less crowded auctions; outside Mississippi uses these as-is.