Legal

Privacy Policy

Last Updated: October 2026

This Privacy Policy explains how Five Hughes LLC, doing business as Vertical Consulting (“we,” “us,” or “our”), collects, uses, and protects personal information when you visit verticalconsulting.net, submit a form, book a consultation, or sign up to receive text messages. By using our website or services, you agree to the practices described on this page.

Information We Collect

We collect information you provide directly through forms on our website, including your name, email address, phone number, company name, website URL, and any message details you choose to share.

We also collect anonymous analytics data automatically when you visit our site, including page views, browser type, device information, approximate geographic location (city/region), and referral source. This data is aggregated and does not identify you personally.

If you sign up for text messages, we collect the name and mobile number you provide, and we keep a record of the exact consent language you agreed to along with the date and time you agreed to it.

How We Use Your Information

Information submitted through our contact and consultation forms is used to respond to your inquiry, schedule consultations, and provide the services you request.

Analytics data is used to understand how visitors use our website, improve site performance, and optimize our content. Where you give us consent to text you, we use your mobile number only to send the account notifications you signed up for, and to honor opt-out requests.

We do not sell, rent, or share your personal information with third parties or affiliates for marketing or promotional purposes. This includes your mobile number and your SMS opt-in data: no mobile information is shared with third parties or affiliates for marketing or promotional purposes.

Information is shared only with the service providers that help us operate our business (for example cloud hosting, email, scheduling, and messaging providers) and only as needed to deliver the services you requested, or where we are required to do so by law. Service providers are not permitted to use your information for their own marketing.

Text Message (SMS) Communications

We send text messages only to people who give us express written consent, either by submitting the sign-up form at verticalconsulting.net/sms-opt-in or by providing their mobile number and agreeing to receive texts through a booking or contact form. We record the exact consent language along with the date and time it was agreed to.

Messages include account notifications for software demos, such as demo confirmations, reminders, and scheduling changes. Message frequency varies, up to 4 messages per month. Message and data rates may apply. Consent is not a condition of any purchase. Carriers are not liable for delayed or undelivered messages.

You can opt out at any time by replying STOP to any message, or by using the unsubscribe form at verticalconsulting.net/sms-opt-in. Reply HELP for help, or contact us at info@verticalconsulting.net. Opting out of text messages does not affect other communications you have requested, such as email.

We do not sell, rent, or share your mobile number or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Mobile information is shared only with the messaging providers that deliver our texts on our behalf, and only as needed to send them.

Data Storage and Security

Your data is stored on secure cloud infrastructure with encryption in transit (TLS) and at rest. Access to personal data is restricted to authorized personnel who need it to provide services or operate our business.

While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information.

Cookies and Analytics

We use cookies and similar technologies to track website traffic and understand user behavior. You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

We use third-party analytics tools, including Google Analytics, to collect and analyze usage data. These tools may set their own cookies and collect data according to their respective privacy policies.

Third-Party Services

We use third-party services to operate our website and deliver our services, including cloud hosting, email providers, calendar scheduling, and AI platforms. These providers have access to your data only as necessary to perform their functions and are bound by their own privacy obligations.

Data Retention

We retain lead and customer information for as long as necessary to provide services and for legitimate business purposes. You may request deletion of your data at any time through your account settings or by contacting us directly.

Your Rights

You have the right to access, correct, or delete your personal information. You may also opt out of marketing communications at any time. To exercise these rights, contact us at info@verticalconsulting.net.

Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised effective date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at info@verticalconsulting.net or through our contact page.